Hi Everyone!
The past few months have been a bit of a whirlwind, both with the business and in other aspects. I won't bore you with my general life complaints because we're here to talk about business!
Right?
Ah... Business... Some people love the word and others hate it. For me, I usually get a headache just thinking about the word, let alone its connotation. Now, I don't have a degree in business, nor do I even know if I will be taking business classes when I get to college, but I DO know that learning about it has resulted in some of the longest--and maybe the most interesting--conversations I've ever had.
You might be asking: "What do you mean? You're trying to tell me that you AREN'T head over heels in love with business? Isn't that what you're trying to start? A BUSINESS?"
Well... Yes.
But I've also come to terms with the fact that the mystical, magical, wonderful world of business isn't something that can be mastered overnight. It certainly takes experience. How do you get that experience? Well... trying it out usually works!
How do you "try out" business? Do you mean try out starting a business?
Well, not exactly. "Business" doesn't always mean that you have to be a businessman or that you have to own a company. For the average Joe, what it DOES mean is that you know how to be a master at just one thing.
Persuasion.
Yup. That's it! At least that's what I've observed. Business is all about persuasion. Exactly HOW you are persuasive often varies. Maybe you are clever in the marketing field or maybe you're a great negotiator. Either way, by doing these tasks you have found a successful way to persuade people into agreeing with you.
Here's an example:
I recently began working with a mentor on how to develop what are called "packages", meaning stock services that can be sold at a specific price, that could be implemented in my logo design business. The trick to presenting these packages was to figure out exactly how to persuade the person in to buying the most expensive (and subsequently the most practically useful) package that I offered. We had to figure out which bonuses to put where and exactly the right wording to use, to show that the package with all the bells and whistles was really the most useful. That, my friends, was marketing and business.
How can you use this to your advantage?
Well, if you're someone who is looking for a job, make sure you're always professional. It is always useful to have your own office space and a business email address. Make sure you send emails that are well worded and make you sound like an educated adult. THIS is also persuasion, because you are forcing a potential employer to view you EXACTLY the way you want to be viewed, which is an extremely valuable tool.
Shameless Plug: If you ARE looking to start up you're own business, you'll need a website and a logo! check out www.LaurenceBenjaminProductions.com for a dazzling logo and www.StageDoorDesigns.com for a spectacular website!
I will check in soon! Keep being persuasive! Have any stories or questions? Post a comment!
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