Saturday, May 12, 2012

Professional Style Videos

Hi Everyone!

     The 2 month wait is over! I finally put up a new video, which you can watch by clicking here or by watching it down at the bottom of this post.
   
     Today's video breakdown is mostly about what makes your videos look professional. Why is this important? You want people to be able to look at your videos and take them seriously (even if they are comedy). You want people to look at you and say "Wow, he/she is really serious about this stuff. It obviously looks like he/she puts the time and effort needed into his/her work." And making people think that is a lot easier than you think.

     First, have a good establishing shot. Take a look at the beginning of my current video. Notice the pan that occurs? Its extremely simple to accomplish and really makes people want to watch the rest. It's like having a hook sentence in an essay or story. It makes people keep watching until the end.

     Second, I like having a nice simple intro and outro. It makes the video part of your "brand" or "company", so to speak. And if you are putting music to it, make the music your own! Don't take a song that somebody else wrote. If you can't sing, I'm pretty sure you have a friend that does. And it can be simple, just a few seconds. The video of the intro doesn't have to be elaborate either.

     Third, get a bunch of people to work on your videos with you. The more hands in the pot, the quicker and better the project gets done. However, make sure that one person is the dedicated leader (if there is a director, that would be him). Then, when you're editing, put all of the stars of your video in the beginning. This is done a bunch in feature films and gives credit to all of the people who worked with you. Also, if you have more people that helped with your video, put them in the credits at the end! But don't forget to include your stars in the end as well! :) When you have a bunch of people that work with you, there are more people who can tell more friends, who then tell their friends, and then your view count increases exponentially.

     It is ideal to work on professional editing techniques. Now, this is optional, because I understand that most people don't have editing software. However, any computer nowadays comes with some type of video editing software, whether it be Widows Movie Maker or iMovie. You can still experiment with some professional editing techniques using those programs. Now, by professional editing techniques, I mean things like conversations. This is hard to explain without showing you, but good examples can be found here. Notice how when conversations happen, the camera cuts back and forth between the two (or more) characters talking? This is a great thing to do, and its really very simple to do, but for some reason it makes people think that your videos are professional. It also just looks very good.

    Okay, the last and most important point: BE ORIGINAL! Don't do spinoffs of other people's videos! If you have a channel in which the goal is very similar to that of famous YouTubers, (i.e. My channel is pretty similar to Shane Dawson in that we both do the same type of comedy) then be sure to make your individual content very different! Don't try and do a parody of the same song he did a parody to a week after he did it! Just think of your own things, find places and things that inspire you, and get to work!

   If you read this whole thing, then thank you. I hope you took some valuable information from it. Tune in for the next blog post in a few weeks! Here is the newest video that I've posted. Thank you everyone!




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